Durham Region
Social Media
Whether you are trying to sell your product/service or promote your lifestyle—social media is a valuable asset to any business. It is a great way to promote yourself and get noticed for free, but with so much competition out there you need to stand out. That’s why we are here. With our strong graphic design background, we can help you get on top of your social media and create a lasting brand (or style) that separates you from your competition.
why us?
There are so many social media managers out there. Why should you choose Eyetoeye Design for social media design?
You are a priority and we turn around projects for our valued customers super-fast.
Affordability With No Compromise
We create highly creative and appealing social media design that doesn’t break the bank.
We’ve Got You Covered
Chances are you need more than social media design. We provide design for all your needs.
Our Focus is Effectiveness
Our primary focus is to attract new customers to your business. We’ll get you there.
check out our work
“John is extremely dedicated to his clients needs. I can attest to that. I've used John's services, from multiple photo shoots, to web design, to website content, to general questions and inquiries, to SEO services and Logo design and he never disappoints. I will use John and Eye To Eye until I am no longer in need of these services, and that ain't any time soon!
Always great results with a great attitude. Easy to get a hold of and easy to talk to. Top notch."
Kyle Smallegange
Interior Painter
“Worked with John to redo my website. He did a great job, was very accessible, responsive and easy to work with. He was very accommodating and really went out of his way to make sure I was satisfied. I'm a Happy Customer and highly recommend him!!!"
Carrie Hill
Interior Designer
“I met John nearly 7 years ago when he and his team did some deign work for us. I was immensely pleased by his ability to grasp the idea and transform intuitively it into a design that captured the heart and messaging we were looking for. John and his team are highly responsive to requests, pleasant and engaging and open to feedback. Their creativity is exceptional and greatly appreciated. I would highly recommend connecting with them and using their services.”
Ray Borg
Ministry and Church Liaison
(notmine.ca)
Why do I need a social media manager?
Far too often we see social media accounts that are trying to do it themselves but not making the impact they should. The reason these accounts struggle is because they don’t have an identity. Your social media feed should have a set look so that if you see one post by itself you can recognize your brand right away.
our process
When it comes to your Durham Region social media management, we are here to help you every step of the way. We want your social media design to stand out and get noticed.
Initial consultation
In the initial meeting, we carefully go over your objectives, target audience and review your current branding. In some cases our customers do not have a strong brand to start with so we help develop that out for them.
Branding
Without it, you may get noticed but you will not be remembered. We will create a professional, memorable look that will get you noticed. We will help set up templates that will make future posts consistent.
targeted plan
We will come up with a social media strategy that will give you the best impact for your business. Without a plan, your content will not have the desired impact you want. The plan will give you a clear path to follow.
Develop content (text)
Having strong graphics is great but without solid content to back up those graphics it will decrease conversion. We develop quality content to work alongside your graphics.
Design the posts
Now for the fun part. At this step we start building out the graphics for your social media. Using your branding and strategy, we build out stunning graphics that will give the impact you are looking for.
Customer review
Before we post anything, you get the final say. We will send off the social posts to you so that you can review them and let us know of any edits you would like to see.
top tips for Social media
Strive for consistency
Over time people are going to have an overview of your look for social media. Is it cluttered, confusing and inconsistent? If so, you are not building up your presence at all. In fact, you could be turning people away because it is clear that you are lacking direction or the know-how to do this right—does that mean they are going to do the same if I use their service?
We believe a strong and consistent visual look is super important. We work with you to establish the mood and feel of your posts and then create strong messaging and visual punch to carry that brand across all your social media.
When people view compelling and evoking posts on a regular basis, they will be far more interested in purchasing your product or service. Ultimately, that is the whole reason we are doing social media design anyways. If it isn’t attracting new customers and creating a believable presence—what good is it?
Use a colour theme that fits your brand
A powerful way to stand behind your company is to always present social media design with colours that tie into your logo and branding theme. If your images and colours are all over the place—your image will feel muddled and confusing.
Sticking to the theme developed by your logo designer and brand guideline booklet will ensure your overall visual presence is consistent and communicates a cohesive and unified message.
In the example below of social media for Canadian Bible Society, we have stuck to their branding colours virtually every time. Fortunately their colours work really well together so whether we are combining a couple of colours in one post or if you look at several posts together, they all tie in together. Sometimes a light semi-transparent wash of a brand colour is applied over a photo to ensure it all connects well.
Design for your desired platform
If your main target and focus is instagram, it likely makes the most sense to custom design your posts to fit their feed perfectly. Things to consider are the right shape for your posts. Instagram’s feed is always square so keep that in mind and ensure the designs you put together fit perfectly and carry the punch you want.
Typography size is key. If you are using a super-small font—it make look great when it is large on your screen but is it readable on a feed? Best to test your design quickly and ensure it is legible before designing up a years worth of posts.
If you are creating an Instagram reel, you need to factor in that they always display in portrait orientation. Once again, a quick test to ensure you have the right measurements and scaling are going to be key for effectiveness and saving you a lot of time in the long run.
Ensure your social media design looks great
Ultimately, you are creating social media content to communicate effectively and engage with your target audience. If your posts are offensive, unappealing or just irritating, you are going to lose traffic in a hurry.
You need compelling and eye-catching posts that show off what you do in a captivating way. We specialize in creating effective social media design. We ensure that every post ties into your brand, is readable and leaves a strong impression. Sometimes you want to focus on tips, sometimes it’s showing off your work, other times it is educating with fast facts. We shake it up so it’s never the same thing twice.
We make it work for you
Every customer is unique and important.
That's why we develop a plan for you that works for your budget and schedule.
Social Media delivery
In most cases our customers are able and willing to make the actual posts on their social channels so we package up all the completed social media design and send it their way. Once received, you’re ready to start making your posts.
Social Media templating
Often our customers want to save money by doing some of the posts themselves. In these cases, we design and establish a set of designs that can easily be updated and altered within software like Canva for easy updating and on-the-fly requests.
Busy customers
Occasionally we work with clients who are too busy or don’t want to take the time to make their own posts. No problem. If required, we will make the actual posts for you following the agreed upon schedule for each one.
other services to consider
Now that your social media looks great we can help you in other areas of your business. Here are some other services we offer as well:
logo DESIGN
Is your logo as good as it can be? Your need a professional logo design that shows potential customers that you are serious. A weak logo design shows that you don’t believe in your own business. Make sure that customers know that you mean business.
video production
Video is one of the most effective platforms for engagement. We want to make you look great. We film and edit high quality video that can help you get noticed. Ready to get started?
Website Design
Your website is often your first impression with the world of web growing everyday. We design and build quality websites that are sure to give a good impression. Need SEO to get noticed? We specialize in that too. We offer the perfect combination of quality design and effective SEO
Helpful resources
Our blog has some informative content that can help you learn more about us and our work.
12 questions to ask your web designer
We would have added a Question and Answer section to this page but the page would be a little too long so we have compiled a list of the top 12 questions we encounter. This list will help you save time and become more focused in determining where you are going when it comes to having your website refreshed.
advantages of choosing a smaller design firm
It’s about personal care. We are a two-man team that gives personalized and expedient attention to our valued customers. Too often customer jobs are passed around from person to person at large firms and your initial focus becomes muddled because there are too many hands that touch your projects.
Why choose a website designer that is also a graphic designer?
There are advantages to hiring a web designer who has a strong background in graphic design. Bottom line is you get way more bang for your buck not to mention that your brand is then carried across all your marketing materials instead of your website only making for a more cohesive identity.