Web content writing—crafting impactful prose
Your website has the potential of being your most effective tool for driving new traffic to your business. Creative website design and targeted SEO are vital for success. However, there is a third element that is critical as well—professionally written website content. If this dynamic falls short, potential customers will not take your business seriously resulting in them looking elsewhere for your services—opportunity lost.
Words matter.
Why not write it yourself?
We’ve completed numerous websites with client supplied text. However, in most cases, the same issues repeatedly arise resulting in watered-down effectiveness. They include:
Time delays
Website writing would consistently take the backseat to more pressing business. This resulted in launching their website months later than planned all because we were waiting on text/content writing.
Complex Lingo
Our customers know their business better than anybody. The problem is the jargon and phraseology they communicate with can be hard to understand for many of their potential customers. They need it in everyday language they can comprehend.
Confusing Structure
The majority of content supplied by customers would be choppy and somewhat disorganized. It randomly jumped from thought to thought and was either incomplete or just discombobulated.
There is a better solution!

Expertly written website content—ready for design
We understand the value that engaging wording can have. That is why we’ve invested significant time learning how to not only write well, but structure our content most effectively.
Key advantages to our writing approach
Quick turnaround
No more waiting months for content to come together. In most cases, we turnaround website writing in 1-2 weeks. This enables your website to be up and running pronto.
Your words come to life
Our content is well-researched and most importantly combined with your own input throughout every paragraph. Best of all, we only require about 90 minutes of your time to acquire what we need.
Customer-Focused
We keep it simple and logical so your potential customer will actually understand it. It might sound elementary but we this is paramount to them reading further and deciding to contact you.
Styled for Design
While crafting the content, design remains at the forefront of our thoughts. No one wants to read endless paragraphs, despite its eloquence. We meticulously shape each part, always mindful of the design strategy.
Structured for SEO Success
Our lead writer's capacity as both a web designer and SEO specialist means he always reflects on the most effective means to structure content for SEO strength, encompassing style, structure, and substance.
Ready to make your website thrive?
Reinvigorate your online persona with our expertise. Give us a call today at 905.579.5102 to get started. Or, email us: webwriting@eyetoeyedesign.ca


Results speak for themselves
Yes, the question remains—do these guys really know what they are doing? Will they understand the intricacies of my specialized business? Quick answer—absolutely! We've tackled content creation for a plethora of industries, delving into many with little prior knowledge. By immersing ourselves in customer understanding, rigorous research, and extensive practical experience, we've achieved consistent success.
Testimonies
"Eyetoeye Design has been amazing to deal with. They have completed all requests with speed and with a calm and professional attitude. Always coming up with great suggestions on how we can improve our business. Thanks for everything."
—Greg Martin
Martin Contracting
(martin-contracting.com)
“John took the time to understand my needs, collaborated every step of the way to ensure I had a good product. He ensured I was satisfied with the layout of the webpage and offered suggestions on how it can be improved moving forward. It's a great pleasure working with John and his team and I'm happy to recommend their service"
—Audette Dundas
“When I reached out to John to build us a website I had no idea the amount of work that went into the process. His ability to adapt to the language of our trade and communicate it in words and visually was very impressive. I would recommend Eyetoeye Design to anybody looking to put together a website."
—James wismayer
Alexandra's Windows and Doors

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