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OUR GUIDE TO SELECTING THE BEST FONTS

Malachi • Aug 08, 2021

In the wide world of font selection there may be many fonts that are good for what you need. The trick is finding the best one. Here are some resources to help you get started when looking for a new font.

Finding Fonts:
With so many fonts to pick from it may be hard to know where to begin. Google fonts is a great place to start. With Google fonts you can access thousands of free fonts. With a great interface for finding the font you want they really have a good platform for beginners. Another great reason to use Google fonts is because they many of them are web fonts. This means that you can use them for your website or blog. You can also access many of them on Canva. So without a doubt, Google fonts is the best place to get you off your feet with free, easy to access fonts.

        As great as Google fonts are there are some problems you may encounter. Since they are free and easy to access, everyone uses them. Your font will not be original to your brand. Many others use that same font as well. If you are looking for a unique font for your brand we recommend trying out Envato Elements. Envato is a great place to find yourself some unique fonts. Since it is a subscription based platform this will instantly decrease how many people have access to their font library. The great thing about Envato is that you get unlimited downloads, feel free to experiment with lots of fonts before you settle on one that you like. You will find some very unique and creative fonts on Envato.

        Lastly, Adobe fonts is our top resource for fonts. On Envato, it can be difficult to find great body copy fonts, since many of the fonts only have one weight or are all caps this will decrease the usability of them. Adobe fonts on the other hand has many fonts for body copy with many different weights included.

        When looking for fonts for projects I am working on I usually use a combination of all 3 of these platforms to find my fonts. I usually start on Envato as they have very creative and unique fonts that I like to use for headlines and logos. I then move to Adobe and Google to find myself a body copy font with lots of different weights to work with.


Headline Fonts:
Before we select ourselves a headline font we need to ask ourselves some questions. What am I using this font for? A logo, a business, my personal use, a blog, a website, etc. Depending on what that answer is will start too narrow down what you are looking for. For example, if I am looking for a font for a local upscale restaurant, I will be looking for a font that is more sophisticated and classy. Maybe a serif font with unique characteristics that make you feel like you are getting a premium experience.


How to use serif fonts:

In 2022 serif fonts are a great way to tell whoever is viewing your font a lot about you. Serif fonts have a classy, sophisticated and mature feel to them. They also have a lot more character. Like an old home with fancy on the roof or trim around windows and doorways. When using a serif font you can really express a lot of emotion depending on how the serifs are styled. I personally enjoy using serif fonts more than sans serif fonts as they tend to be more unique and fun to work with.


How to use sans serif fonts:

Sans Serif fonts are much harder to use that serif fonts in my opinion. You can very easily make your design look very basic and boring if you do not use them correctly. That being said, when used correctly you can make really modern, crisp and clean designs that stand out. When looking at sans serif fonts you need to look very closely at all the characteristics of the font. Shape, weight, expanded or condensed all have parts to play when picking out a font.


How to use accent fonts:

Accent font are a bit more situational. Many projects may not require them at all, but when possible I like to add them in add more flair to your work. Accent fonts are fonts that are more for looks than for practical use. That is why you cannot get carried away with them. I tend to use them in the background of a design or to highlight a single word or short phrase. Otherwise, it will take away from your design, they are ‘accents’, not for wide use. When looking for an accent font you can get creative with the style you would like. You can use a hand-written script font to add character to your design or a modern bold blocky font might be right to add to your new blog talking about video games. Make sure that you use a font that adds to your design through its unique characteristics.


Let’s get inspired:

Before you make your decision on your font, look for inspiration, you may find a style that you wouldn’t have thought of or even learn from bad design to see what not to do. Lastly, make sure that you have some music playing that motivates you to push yourself.

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