As professional graphic designers, we start each brand development from scratch—ensuring that your core focus is clearly communicated to your target audience with an end result of attracting new customers and building a brand that people can trust and believe in. Your brand, website and marketing materials will be 100% original and crafted perfectly to fit your business. A professional graphic designer has years of experience creating effective marketing solutions to ensure you stand out and receive the credibility you need to get to the next level.

A Few Key Reasons You Need a Graphic Designer:

Short-term Pain, Long Term Gain

You may initially save money by doing it yourself but in the long run you will end up losing money. Customers can recognize very quickly when something has been done “in-house”. You may fool them by using a template for one project but when the next item follows, there will be a disconnect and customers will start questioning your brand. Customers are smarter than you think and can pick up on lack of continuity and professionalism. This translates to lack of confidence in your business even if it is in their minds and not spoken about. When you lose confidence in a brand, you leave it behind and move on with a competitor. Hiring a professional graphic designer who truly cares about your company and creates a solid brand is significant. When they follow this work with consistent and high-end marketing materials, web development and social media engagement, your company leaps forward and captures the customers you desperately desire. Customers recognize quality work and are far more likely to buy your services or product when they feel confident in their choice.

Jack of All Trades or Expert?

Stick to what you’re great at! When you spread yourself thin and start trying to do more roles, they all suffer and you end up doing more tasks at a mediocre level. We are graphic designers that spend our lives perfecting our craft. It’s not something we dabble in but rather something we are immersed in. Let us handle your design work. We take great pride in creating exceptional quality design and want your business to stand out. It’s a competitive world and if your brand and marketing is not top-knotch, your business will suffer. Why take your chances with something so important by doing it yourself? That’s why we always say, ‘focus on what you do best’. Stay focused on your business and let us help you with your advertising and marketing.

The Clock is Ticking

There is a large time commitment to develop high-end design work. You business will suffer if your attention is elsewhere. If you need to spend time learning how to use design software and then navigate the waters of creating quality design, it can be a very time consuming process. That time will be much better spent focused on building and maintaining your business. Leave the design work to us—we have lightning fast turnaround times for all our work—you will be impressed. 

Brand Development and Integrity

Having a memorable brand is so important. You should have a set theme that travels across all your visual assets. We will ensure all elements of your branding stay on theme and are tailored to your market. This is something that will regrettably be missed when trying to do it yourself. There are too many companies that exist with no solid brand—they jump all over the place with splashes of excitement and leave no lasting impression or confidence for customers to grab hold of. A concrete brand will establish and maintain a look and feel that your customers will remember.

Quality Content

Another area that often gets overlooked is quality content. Splash design with weak content makes for ineffective communication. This is an area that needs a lot of care and attention. Writing is challenging and without the skill to write effectively, your message will suffer. The better your content is the better you can get your message across and the better you can sell your product/service. We focus on developing high quality content that will show your customers you mean business. The final aspect of great content writing is content organization. No one really wants to read a book when they view your website or brochure. We help ensure your text is organized and designed in bite-size chunks varying in flow to keep things interesting and lead your customer effectively to understand why they need your product or service.

Typography Expertise

Font choice can make or break a design. If your font selection does not properly mesh with your branding, you will be sending the wrong message. All too often, customers choose the wrong fonts to use. Using trendy or decorative fonts is a great way to not be taken seriously. You deserve to have a unique, memorable brand that sets you apart and commands the respect that you deserve. We will hand-select a small group of fonts that fit perfectly to your brand. The final result—an effective brand moving forward combining design, images and typography.

Credibility (Are you being taken seriously?)

Bottom line, customers can spot in-house design. This tends to repel customers because it conveys exactly what it is—cheapness. No one is going to select your business to use because your image is cheap. When customers have the perception that you cheap out on design, they will think that your product/service is cheap or low quality as well. They will have the impression that you don’t believe in it enough to invest in it properly. Make sure your customers take you seriously by selecting a graphic designer with a proven track record, an impressive portfolio and verifiable results. After all, you only get one chance to make a great first impression.

In conclusion, we understand the temptation to doing it yourself, but we believe that your business deserves to be better than that. Design is an investment—invest in your brand.