You have a website and want to find out if its working for you or not. Websites are a great tool for promoting what you do and generating new clients. If a website isn’t doing its job, you won’t to be able to sell your product or service. A proper website should have a clean design, effective SEO and clear content that sells you. We are here to guide you through this process of judging your website.

The first step is judging the design of your current website. Most websites are not very visually attractive or effective. If your website doesn’t look great, it will affect your brand image. Customers will look at your website and see it as low quality and cheap. You need a website that looks great and reflects the rest of your branding (ie: colours and styles).

This may sound like a no brainer but having a fast-loading website is a must. If your website is slow, it will instantly turn away customers and send them to your competition. If we stumble along a slow website, we click off it right away and look to the next website on the Google search. Having a slow website is a sure way to frustrate your potential clients and help your competition.

Now that your website looks great and runs smoothly, you need to keep people on your website with quality content. Having great content isn’t easy, but that’s the best part of it, very few people have it so you can make yourself shine. A lot of websites use industry related buzz words to make you think they are telling you something but don’t tell you anything important about what they do, who they are, how they can help you and why you need their services. You need to be answering peoples questions along the way so they can feel confident in their choice. What makes you stand out from your competition? You need to answer this question quickly and in a way that customers can feel confident in choosing you.

Many people want to boost their website's performance the easy way and look to quick tactics that, in some cases, hurt your website more than they help. The number one thing you will see people talking about is backlinks. Backlinks are when other websites have a link to your website. They are a great way to gain authority on the internet because they work almost like a reference system. We do not recommend backlinks though because they are not the most effective use of your time. Yes, they are the best way to get ranking well but they are not as easy as it sounds. You need reputable websites with a lot of domain authority linking back to your website to gain any traction. How and why would these large websites point back to you for free? You can spend countless hours chasing these backlinks and end up with nothing. Unless you get lucky and find a unique way why you can help out one of these websites, they aren't going to just give you a backlink. Paying for backlinks can get you penalized by Google. After chasing these backlinks personally and being left frustrated, we had to find a more effective, repeatable solution that works every time. That is when we started exploring on page SEO. On page SEO is when all the SEO is done on your website and not relying on external sources.

If you’ve made it this far, you can probably see some issues with your website and you want to know how to fix them the right way. That’s why we are here. This is what we do every day. We understand each part of a website, why it’s important and how we can make it perform optimally. We are here for you to help turn your website into an effective tool for your business that generates new customers and helps you retain your current clients.