Let’s talk about website effectiveness in Pickering. Being that you are close to Toronto, you need to stand up to the big names stealing your business. How can you do that though? What all does it take to have an effective website? These are all important questions that you need to tackle to get to the top. Fortunately, we are here to show you the way.

Something you may or may not have heard of is SEO. This is a vital part of every website today and you need it to help your website be visible on the internet. For those that don’t know, SEO is Search Engine Optimization, and it helps Search Engines like Google see your website. So, what do we do to make sure that your website is as effective as possible?

Avoid the spam

When it comes to SEO, there are white hat and black hat methods. Black hat methods are essentially cheating, and Google will penalize your website if you have too many of these bad tactics. It is tempting though because black hat methods are a lot easier to do. For example, having keywords spammed in the background of the website matching the colour of the page or paying someone to have a link to your website on their website. There are lots of companies out there that will say they can get you 100s of backlinks. This is a great way to get penalized by Google. These firms have 100s of different domains that they use as directories that simply list out all the websites with links to them. These are VERY low-quality backlinks that will hurt your Domain Authority. Stay away from these. 

Now that we know what not to do. What should we do?

We start with research

Using SEO tools, we can find who your competition is and develop a personalized plan for your website. By looking at your competition we can learn quite a bit about what we need to do. When it comes to SEO, this is the one place you want to copy what your competition is doing and implement it to your website and then do more. This initial study gives us a good insight on how difficult it will be to help you rank competitively.

SEO Tools

These tools allow us to see what keywords you rank well for and find out areas we can improve on. At this point we find out what keywords are most important and what locations you serve. This way we can build out a comprehensive list of keywords to target for your website. We can also learn valuable information about your website’s health. You may have some areas that are hurting your website and we can see those here. When building out your new website we will eliminate the areas that are hurting your website and turn those negatives into positives. 

How Keywords work

Keywords are a big factor for helping Google know what your website is about. The better we can tell Google what your website is about, the better your website will do. Having more keywords is always better than having less keywords when it comes to ranking, but they need to be in your niche. If you have keywords that are completely unrelated to your business this can hurt your website.

Experience is everything

When it comes to SEO, experience wins every time. There are so many websites talking about how to make your website rank better and give you advice on what to do. I’ll say it here so that you don’t have to waste your time like we did, don’t listen to any of it. While yes, you can learn what SEO is and what you need to do to make your website rank well, the one thing they never tell you is how to implement the most effective parts to your website. A real SEO is never going to give away their real trade secrets. Through trial and error, we have developed a bullet proof strategy that will organically make your website rank better. This really is something that we developed over years of trying different techniques and have fine-tuned to target the areas needed most. If you’re not sure if our SEO is good enough for you just remember, our SEO works or you wouldn’t have found us.

Professional Content Writing

Once we have a solid game plan for SEO implementation we can get started on well written content. This is often the most overlooked area of website design but has a big impact on user experience or UX and massively helps your SEO. We take the time to get to know you and your business. We then professionally write content for your website that is targeted towards selling your customers and boosting your SEO. We find that most customers don’t have the time or know what to write about their website. If they do choose to write the content themselves, it often delays the websites development by several months and we still must revise the content supplied. That’s why we write the content for you so that you can keep yourself focused on your business. We write the content quickly and right the first time so that your website can perform optimally and start working for you.

Now that we have the foundation of a great website,

we can start planning out the websites structure and design.

Easy to Navigate

Having a website that is easy to navigate is a must. All our websites are structured in an easy-to-follow way that guides you through the website. There needs to be a flow and direction for the user to follow and find their way along. We are trying to sell them on what you do, not overwhelm them in the process. Nothing is more frustrating that going to a website and not being able to figure out how to get to the page you want. We take the time to develop a better structure for your website. For example, thetinknockers.com is a website we recently designed. Their old website’s structure was very cluttered and every single item had its own page. While this is needed for a store that sells product, it didn’t work for this customer. They install ventilation systems for fire houses, auto shops and other businesses that need dust removal. Their customers don’t know or understand what parts they need because The Tin Knockers will come to their location and come up with a unique plan for them and order what parts they need from there. We simplified which products are on their website moved them into defined categories for their industry or purpose to show them more as an overview than a single product. This is just one of the ways we can simplify and optimize a website structure.

Design

Many web builders are either designers or SEO’s, not both. We believe this is what separates us from other web designers because we do both. With our foundation in design, we love making stunning websites and with our knowledge in SEO, we can make a well-rounded website. These two pillars are the foundation of a website that stands out. Not only does it rank well, but potential or repeat customers want to stay on your website because they are getting what they are looking for. 

Unique design

You can spot a template from a mile away. They often look great the way they were designed but as soon as you add your own images and text, things don’t fit the way they should anymore resulting in a low-level website. Design is great but it needs to be unique. Every website we build is fully custom. This not only gives you a unique design but also allows us to make all the content fit better. Designing the website is the most fun part. We like to get creative and turn your website into a masterpiece that makes your business look great. Using your branding, we carefully style your website accordingly. All your design materials should follow a similar theme so that they can be recognizable when they are separate from each other. 

Domain Name Sourcing

Not sure what domain to get? We’ve got you covered. We will search up relevant domains that are available for you to purchase and give you some recommendations. Saving you time and headache. Often, customers come to us with an existing domain name, and it is a very long URL or very difficult to type out. We are here to point you in the right direction and help you find a domain that is attractive and effective.

So, when it comes to your Pickering Website Design, we are here for you every step of the way. We want you to succeed. Give us a call today so we can get started tacking your business to that next level.